02 / THREE WAYS TO USE MY BRAIN
Strategy
Planning
You know where you want to go. Now let’s work out how to get there.
Business and marketing strategy for growing businesses that need sharper positioning, clearer priorities and a practical route to growth.
Then we work out what matters, what doesn’t and what happens next.
You might be
thinking...
We’ve grown, but our positioning hasn’t grown with us.
Our marketing feels busy, but I’m not convinced it’s working.
We have too many priorities.
We know there’s an opportunity here, but we can’t quite articulate it.
Sales, marketing and the business aren’t pulling in the same direction.
We need to sharpen what we’re actually selling.
We know where we want to get to, but not the route there.
I need someone to step outside all of this and tell me what they see.
“Katherine's attention to detail whilst owning the big picture is a unique skillset: she manages to stay laser focussed and have brilliant ideas that really make an impact.
First, we work out
what’s really going on.
The business. Where are you now? What has changed? What’s working? What isn’t? Where could the business go next?
The customer. Who are you really trying to reach? What do they want? Why do they choose you? Where is their experience falling short?
The proposition and positioning. What are you actually selling? Why does it matter? What could you own that makes you more distinctive?
Marketing and growth. What is generating momentum? What is just generating activity? Where should you put your time, money and energy?
The creative opportunity. What could we do that you haven’t thought of yet?
Then we make it useful.
We turn the thinking into decisions. What are we doing? What aren’t we doing? What comes first? Where are the commercial opportunities? What does success look like? And what needs to happen in the next 90 days?
Not strategy for strategy’s sake. Clear direction, commercial priorities and a practical route forward.
WHAT'S THE INVESTMENT?
A clear place
to start.
From £1,500
A starting point for a focused strategy project. We’ll agree the scope first, so you know exactly what we’re solving and what you’ll leave with.
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