WORK / CASE STUDIES

Ideas are good.
Impact is better.

I’ve worked across homes and heritage, education and school marketing, automotive, film, TV, celebrity, beauty and wellness, sport, tourism, Government, and family-owned businesses. Different sectors, same question: what will make the biggest difference here?

Here are a few examples of creative thinking, marketing strategy and senior leadership put into practice.

CHATSWORTH Rethinking digital for a complex heritage business.251% revenue uplift+

Connecting the whole digital picture.

Work across brand, e-commerce, UX, CRM and performance marketing, designed to make digital work harder and connect customer experience with commercial performance.

+16% search sessions+30% CTR32% of e-commerce sales from performance campaigns251% revenue uplift from cross-marketing activity

CHATSWORTH CRM Turning fragmented customer data into something useful.+700% database growth+

Connecting data across a complex business.

Leading implementation of a group-wide CRM, unifying customer data from more than 30 systems across eight business units and turning it into a platform for stronger engagement and attributable revenue.

+700% database growth+11% open rate in the first campaignAttributable revenue introduced30+ systems brought into one CRM approach

SYDNEY Turning a tourism brief into a global talking point.12M online impressions+

An idea people wanted to share.

Leading Sydney.com’s Best Job in the World global campaign, bringing together creative concept, content, PR and digital engagement to create attention far beyond a traditional tourism campaign.

12 million online impressionsWebsite traffic tripledContributed to the highest visitor numbers in a decade

SYDNEY DIGITAL GROWTH Leading digital content for a global destination.290% growth+

Big ambition, clear targets and a lot of moving parts.

Leading a team and agency partners across 37 social channels, two high-profile websites and three blogs, with responsibility for marketing Sydney to worldwide audiences.

290% growth delivered against a 100% YoY target+382% engagement YoY37 social channelsTeam of eight plus three agencies

S. ANSELM’S Helping turn around a school business.+25% pupils in four months+

Proposition, brand and growth working together.

Working at Trustee level across proposition, brand, website, digital, CRM, audience engagement, social media and commercial opportunities.

+25% pupil numbers in four monthsNew brand proposition£1m+ fundraising campaign supportIndustry marketing award finalist

AUDI I launched Facebook for Audi!+15% share of voice+

I launched Facebook for Audi!

Yes, actually. A country-first. At a time social media was mainly used for sharing cat photos I came up with a “crazy” idea to make a corporate page, secured board-level buy-in (which BMW swiftly copied!) and pioneered a new approach for the market.

Success was instant, and I was soon invited to keynote at industry events.

+15% share of voice in eight weeksRecognised as an engagement leader

“Katherine is super organised, she gives 100%, and always with a smile”
Tom Kristensen9x Le Mans 24 winner

“Katherine is driven, very creative and great at seeking new opportunities in new areas in order to grow. An outstanding asset to any team.”
Emma HarveySVP, American Idol

“A fast-learner, Katherine takes to new challenges with enthusiasm and a ‘can-do’ attitude that is infectious. Her fun attitude coupled with a drive to achieve and deliver results makes her a great asset.”
Kirsty DaleDirector, HELLO! Magazine

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Ideas are good.Impact is better.